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Edge Mindshare Social Campaign
I helped lead the development of this 5-video series about Copilot in Edge. Edge Mindshare is a first‑person series that brings the power of AI‑driven Microsoft Edge and Copilot to life. Designed for a Gen Z audience hungry for smart, intuitive tools, the videos blend real‑world moments with expressive UI to show how Copilot in Edge helps you get things done.
The visual language leans into Edge’s refreshed identity: bold blue gradients, glossy depth, clean device renders, and UI that breaks the frame when the story calls for it. Each video feels aspirational and energetic, mirroring the narrative style of Copilot’s flagship campaign while carving out a distinct Edge point of view.
Contribution: Art Direction, Storyboarding, Motion Design, Content Creation (device screen content),
Supers Animation, Static Graphic Design. In collaboration with Koto.
Videos
You spotted a restaurant’s food post that looks amazing but sounds too complicated to make at home. You decide to make a reservation instead.
Copilot in Edge, Vision: Turn a social post or food pic into a real recipe.
Copilot in Edge, Actions: Make a reservation at a local restaurant.
You landed an interview for a fall internship or part-time job and want to prep during a slower summer week.
Copilot in Edge, Vision: Help you prepare for your interview by helping you do research and stand out from the other applicants.
You’re looking for travel or concert tickets and accidentally click on a sketchy pop-up ad promising 80% off.
Scareware Blocker: Automatically detects and blocks fake download pages and sketchy pop-ups to keep things safe while you browse.
You’re ready to dive into your latest passion, maybe it’s gardening, photography, or upcycling clothes. You found a great tutorial, but it’s so long...
Copilot Video Summary: Quickly summarizes long tutorials so you can get to the good part.
You're trying to track your protein intake and start browsing recipes, now you're wondering how to turn it all into a plan.
Copilot in Edge, Chat: Chat with Copilot about recipes as you browse, shows quick macro breakdowns, and suggests simple swaps to fit your goals.